Super Golden Friends. Being intimately familiar with both The Super Friends and The Golden Girls, it seemed like a no-brainer to combine the two. I spent many hours rotoscoping the original actresses into aged versions of the Super Friends. I posted the animation to YouTube in July of 2012. It has received over one million hits, and been re-posted on Towleroad, The Guardian, The Huffington Post, MSN, Slate, Pinterest, among others. It was also seen on G4 television, and appeared on the pages of AM New York, Next Magazine and Entertainment Weekly. Largely due to it's success, I'm currently working on an original animated series with Golden Girls producer Marc Sotkin, and writer Tracy Gamble.
Espresso Mike was my final for an online Flash class at Sessions School of Design. It was used on their website to promote the school for several years afterwards.
Alex Rider web banners for Penguin Publishing’s campaign announcing the release of “Crocodile Tears” — an Alex Rider novel by Anthony Horowitz, which sold over 175,000 copies and ranked #35 in the Children’s Hardcover Frontlist for 2009.
Shining Goldilocks was created for an After Effects class. I was inspired by Fractured Fairy Tales, and my love of Stanley Kubrik's "The Shining".
Sunday, Easter Sunday was my submission to an Aniboom holiday story competition.
LG was preparing to unveil it's first Super Bowl commercial. For the weeks leading up to Super Bowl 50, I worked with a team at iCrossing to create social media posts. I was responsible for finding the images, and retouching them. I worked with the copywriters, and wrote some of the copy.
Total LG brand conversation as of Sunday, February 7 totaled 155,517. We ended up being the most talked about brand during the Super Bowl.
Based solely off likes, comments, and replies, our most successful tweet was our nod to Lady Gaga's National anthem, receiving 3,106 engagements.
We had several successful interactions with brands, including Kia, Scott Baio, Wix, Persil and Avocados from Mexico.
My Little Pony posts involved searching for assets from a large library, and creating illustrations and designs that seamlessly matched the style of existing art.
Fernet Branca posts involved searching stock photography for convincing patrons and backgrounds, and combining them into appealing imagery to promote the brand.
Promos I wrote for USA Network's "Welcome to the Weekend" marathon and the second season of "Chrisley Knows Best".
Samsung asked us to create point of sale ads to introduce their 2015 TV and Audio. this included overseeing other designers as well as hands on layout and icon design, selecting stock imagery, and retouching.
Citibank was in need of animated displays for their exterior and interior monitors. I found and retouched stock imagery, designed the typographic elements, and worked closely with the animators to produce the videos.
Redesign of the Welcome Brochure and emails for the Citi Expedia Card.
Expedia had just rebranded itself with the Find Yours campaign and they wanted their brochure and emails to match it's new look and feel.
We worked closely with the design team at Expedia to help define the brand's voice and aesthetic.
In the end we created a brochure that brought to life the new campaign.
We created animated displays for the exterior and interior monitors.
Gillette's goal was to create an e-commerce website. They wanted it to intuitively let consumers understand the right combination of products for them, drive trade up behind mileage claims, and drive basket size behind inter-size discount rationale.
Dollar Shave Club had become a serious competitor online, and Gillette wanted the site to indicate their superior quality to justify their higher price point. Though prices would be indicated, it was done in a more subtle way.
Though all the razors had been rendered in the past, we photographed them all for the site, paying special attention to our three main heroes by shooting them wet as well, using beautiful artistic angles and lighting. The interface enabled the user to turn the razors. Additionally, we grouped the razors with their recommended replacement cartridges and shave care, and made it easy to see quantity discounts.
Mach 3 - The goal for Gillette was to drive trial among disposable users who claim to have sensitive skin and remain skeptical that using a Mach3 Sensitive razor can reduce the irritation they experience. They wanted the development of a holistic plan that stayed close to the look/tone/feel of the Barbed Wire commercial.
We searched royalty free stock to find an image of a man preparing to shave, and replaced the razor in the stock image with a razor we had shot that had barbed wire wrapped around the head. By placing the dangerous looking appliance in close proximity to the man's face, we were able to convey the discomfort associated with a typical disposable on sensitive skin.
The guarantee language, cool green background and beautifully shot Mach3 added to the contrast between it and the leading disposable.
Fusion Disposable - Gillette's goal was to re-define the disposables segment by introducing the Fusion disposable, promoting it as a new standard of excellence and the most premium disposable razor on the market.
They wanted advertising that would persuade the trading of 2 & 3 blade disposable users up, and competitive disposable users in to the Gillette Portfolio.
Sportsman Channel - Design of banners to announce Sportsman Channel's availability in new markets and to promote two new shows, starring R. Lee Ermey and Sarah Palin.
Campbell's and Swanson - Design of banners for Campbell's Wisest Kid and Swanson's Why I Cook campaigns. This involved selecting stock images for the backgrounds and photo manipulation. To create the different layouts required inventive retouching and challenging type solutions.
Design of banners for Campbell's Wisest Kid and Swanson's Why I Cook campaigns. This involved selecting stock images for the backgrounds and photo manipulation. To create the different layouts required inventive retouching and challenging type solutions.
Marketing collateral for “The Art of Giving” and “Family Fun’raiser” fundraisers for Children for Children, and posters for Morningside Alliance's Super Saturday. The former helped realize over $3,500,000 in revenue from 2007-2010.
A sampling of over thirty murals designed and executed throughout New York City.
This is one of my first animated characters. My sole role here was to design his look, as I didn't know how to animate at the time. I designed him to be without pants, but was overruled by the client.
During my years at Digitas, I was the go to person for interoffice design. I co-created the Spark awards and designed the Digi-bling trophies, which were passed among employees to reward them for exceptional work.
I've done illustrations for American Express, Chantix, Jet Blue, Lysol, Playboy, Pearson Publishing, Samsung and Timberland among others. Here are a few examples.