LG was preparing to unveil it's first Super Bowl commercial. For the weeks leading up to Super Bowl 50, I worked with a team at iCrossing to create social media posts. I was responsible for finding the images, and retouching them. I worked with the copywriters, and wrote some of the copy.
Total LG brand conversation as of Sunday, February 7 totaled 155,517. We ended up being the most talked about brand during the Super Bowl.
Based solely off likes, comments, and replies, our most successful tweet was our nod to Lady Gaga's National anthem, receiving 3,106 engagements.
We had several successful interactions with brands, including Kia, Scott Baio, Wix, Persil and Avocados from Mexico.
My Little Pony posts involved searching for assets from a large library, and creating illustrations and designs that seamlessly matched the style of existing art.
Fernet Branca posts involved searching stock photography for convincing patrons and backgrounds, and combining them into appealing imagery to promote the brand.