Mach 3 - The goal for Gillette was to drive trial among disposable users who claim to have sensitive skin and remain skeptical that using a Mach3 Sensitive razor can reduce the irritation they experience. They wanted the development of a holistic plan that stayed close to the look/tone/feel of the Barbed Wire commercial.
We searched royalty free stock to find an image of a man preparing to shave, and replaced the razor in the stock image with a razor we had shot that had barbed wire wrapped around the head. By placing the dangerous looking appliance in close proximity to the man's face, we were able to convey the discomfort associated with a typical disposable on sensitive skin.
The guarantee language, cool green background and beautifully shot Mach3 added to the contrast between it and the leading disposable.
Fusion Disposable - Gillette's goal was to re-define the disposables segment by introducing the Fusion disposable, promoting it as a new standard of excellence and the most premium disposable razor on the market.
They wanted advertising that would persuade the trading of 2 & 3 blade disposable users up, and competitive disposable users in to the Gillette Portfolio.
Sportsman Channel - Design of banners to announce Sportsman Channel's availability in new markets and to promote two new shows, starring R. Lee Ermey and Sarah Palin.
Campbell's and Swanson - Design of banners for Campbell's Wisest Kid and Swanson's Why I Cook campaigns. This involved selecting stock images for the backgrounds and photo manipulation. To create the different layouts required inventive retouching and challenging type solutions.